Volvo Bug Eyes

That Volvo commerical with the bug-eyed lady is really starting to get to me.  I think it is a clever concept--the idea that Volvo cars are safe and less stress-inducing than other cars and thus lead to a decrease in the need for Botox and plastic surgery, etc.  But the delivery is slow and boring and takes too much thought and reasoning to figure out that this is their point for it to be effective in a short commerical clip.  Now, I'm all for railing against the courseness of flashy, dumbed down advertising, but I don't see how this commercial is very effective.  Plus that lady just creeps me out.

Comments

[Commodore Thompson]

As an experienced advertising professional with many years in automotive, allow me to boil your review down to the essentials:

Volvo spot: F

[Is there anything to drink around here?]

Getting creeped out sounds like the most excitement you've had since before you left to Wisconsin.

[Misspent]

I would also add the commerical, for BMW or Mercedes, where they pretended that their SUV was indestructible. Not a good theme given our litigious culture.

[Hello!! Hello! Hello?]

I forgot what living the dream was really like. Zzzzzzzzzzzzzzzzzzzz.

[Mortimer Shy]

The best one is "when is a car more than a car?" This hits the jackpot and shows that the Automobile Society is flat out of ideas. Statistically, people now spend more time watching TV commercials about cars than driving them. Not to mention all the time spent watchingt car chases! We do live in a dream.